Post of the Month – July 2018 – The Vote

Thanks for the nominations. BBH Labs’ World Cup of Books has been nominated and although it’s slightly beyond the norm I’ve included it as it was a good celebration of great writing and rather fun, and I’ve also included a great talk from Paul Adams which is not strictly a post, but hey. So our vote this month is between:

Brand purpose without all the nonsense by Andy Whitlock

The death of Don Draper by Ian Leslie

Targeted messaging is only one piece of the advertising puzzle from Rory Sutherland

The Identity Battle by Thas Naseemuddeen

The End of Naval Gazing from Paul Adams

The World Cup of Advertising Books by BBH Labs

And you can vote below…


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